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Consumers don’t always get what they pay for — especially in the online space. Deceptive marketing techniques on the internet are both pervasive and ever-changing as scam artists, hiding behind the anonymity that the internet affords, develop new and creative ways to lure consumers into well-orchestrated schemes.
Our 20-page guide describes red flags to watch out for and highlights three trending industries identified as high risk for deceptive marketing:
- Fake job opportunities
- Risk-free trials
- Animal assistance documentation